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“The Lomond Review” (TLR) – is a magazine about digital imaging. Our subject of interest is the life of an image in the widest sense. From the first dupe of the caught moment (essentially, the image itself), and even earlier, from the forming of the construction scene through multivarious metamorphoses of the digital copy, which originate in process of elaboration and composite usage to the new embodiment of touchable objects about us like posters, artistic reproductions, albums, “transfer pictures” and simple photographical prints. Al-BOOM! E. Smetanin
Managing Editor of “The Lomond Review” During the last PMA exhibition (8-11 March 2007, Las-Vegas) almost every second booth in one form or another offered materials and solutions for photoalbums and photobooks.
«It’s not a buzz, it’s a roar!» – exclaims Jerry Lansky during one of his weekly reviews of main trends of the PMA`07. Every previous PMA exhibition (Photo Marketing Association, www.pmai.org) had its own “buzz” in the meaning of increased interest, spoffish activity, business vanity: photobooths, “dry” printing in minilabs, and previously – APS (advanced photo system). This year’s buzz is rustling, or rather, boils around photoalbums and photobooks. What has been demonstrated on PMA’07 was a real album boom (al-BOOM!). Of course, we’re not talking about some grandmother’s morocco archives of memorable “cards” and office-style looking folders with pockets. They are past now. An album of a DI (digital imaging) era differs from them in the same way a modern multimedia center differs from an old radio or a multiplex machine – from a field film booth with a bedsheet instead of a screen.
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